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Productivity SaaS 2021–2023

DoCheck

Chief Technology Officer

Productivity SaaS where AI tasking, delivery acceleration, FinOps, and technical SEO compounded into measurable user and growth outcomes.

DoCheck

Overview

DoCheck validates an end-to-end leadership pattern: product improvement, delivery acceleration, cost discipline, and growth-oriented technical execution — not just feature shipping.

The Challenge

DoCheck needed stronger user task outcomes while keeping engineering velocity high and cloud spend sustainable as the product moved toward AI-first planning.

The Solution

Led concept-to-launch AI task generation and prioritisation, upgraded agile rituals and CI/CD, migrated key workloads to serverless with disciplined resource governance, and drove technical SEO alongside product work.

Key Results

  • Increased user task completion by 25%.
  • Accelerated development velocity by 30%.
  • Reduced infrastructure costs by 20%.
  • Raised Domain Authority from 5 to 53 and Domain Rating from 2 to 54 in 6 months.